Maria Benktzon and Sven-Eric Juhlin
Cutlery sample, Maria Benktzon/Sven-Eric Juhlin
Ergonomi Design Gruppen [Ergonomic Design Group], later named Veryday, was founded in 1969 by Maria Benktzon, and Sven-Eric Juhlin. Ergonomi Design Gruppen was a Swedish industrial design consultancy, headquartered in the Bromma area of Stockholm, with additional studios in New York City, Singapore, Dubai, and London. Among the earliest design collaborations were with ESAB, Flygt, AGA and The Cooperative Union. In the early 1970s, assistive devices and products would become an important area of specialization for Ergonomi Design Gruppen. In 1972 two of the founders, Maria Benktzon and Sven-Eric Juhlin, carried out ergonomic and physiological studies to investigate the grip of products such as bread knives and saws. This led to pioneering achievements to raise the standards of facilities for the disabled. The result was a wide range of ergonomically designed objects that draw great international attention for RFSU Rehab, Bahco, BabyBjörn, Pfizer and many others. Among the company's most high-profile projects was a drip-free coffee pot for Scandinavian Airlines (SAS) designed in 1987, by Maria Benktzon and Sven-Eric Juhlin. The pot has been produced more than 500,000 times and is used by over 30 airlines worldwide. The pot was soon followed by an ergonomically designed service set and a juice jug.